Beefy Bones

Beefy Bones is an explainer video that encourages the elderly to strengthen their bone health through a series of fun and accessible exercises. 

Bright colors and a selection of humorous characters helps to bring a light heartedness to an otherwise dry health education video that often plagues content of this genre. The animation was done in a dynamic, quick zoom manner and features characters "struggling" through the poses, so as to make the journey for the viewer more relatable.